The effects of herding and word of mouth in a two-period advertising signaling model

Xueping Zhen, Gangshu (George) Cai, Reo Song, Sungha Jang. The effects of herding and word of mouth in a two-period advertising signaling model. European Journal of Operational Research, 275(1):361-373, 2019. [doi]

Abstract

Abstract is missing.