Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences

Jin-Hui Zheng, Chun-Hung Chiu, Tsan-Ming Choi. Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences. IEEE Transactions on Systems, Man, and Cybernetics, Part A, 42(4):827-837, 2012. [doi]

Authors

Jin-Hui Zheng

This author has not been identified. Look up 'Jin-Hui Zheng' in Google

Chun-Hung Chiu

This author has not been identified. Look up 'Chun-Hung Chiu' in Google

Tsan-Ming Choi

This author has not been identified. Look up 'Tsan-Ming Choi' in Google