Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences

Jin-Hui Zheng, Chun-Hung Chiu, Tsan-Ming Choi. Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences. IEEE Transactions on Systems, Man, and Cybernetics, Part A, 42(4):827-837, 2012. [doi]

Abstract

Abstract is missing.