Social Media Word-of-Mouth in Crisis and Non-Crisis Context: Examining the Halo Effect of Corporate Reputation - researchr publication

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Bowen Zheng, Hefu Liu, Robert Davison. Social Media Word-of-Mouth in Crisis and Non-Crisis Context: Examining the Halo Effect of Corporate Reputation. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 229, 2018. [doi]

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