Xishu Zheng, Nian Liu, Li Zhao. A Study of the Effectiveness of Online Scarce Promotion - Based on the Comparison of Planned Buying and Unplanned Buying. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 51, Association for Information Systems, 2013. [doi]
Abstract is missing.