Kaifu Zheng, Lu Wang, Yu Li, Xusong Chen, Hu Liu, Jing Lu, Xiwei Zhao, Changping Peng, Zhangang Lin, JingPing Shao. Implicit User Awareness Modeling via Candidate Items for CTR Prediction in Search Ads. In Frédérique Laforest, Raphaël Troncy, Elena Simperl, Deepak Agarwal, Aristides Gionis, Ivan Herman, Lionel Médini, editors, WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022. pages 246-255, ACM, 2022. [doi]
@inproceedings{ZhengWLCLLZPLS22,
title = {Implicit User Awareness Modeling via Candidate Items for CTR Prediction in Search Ads},
author = {Kaifu Zheng and Lu Wang and Yu Li and Xusong Chen and Hu Liu and Jing Lu and Xiwei Zhao and Changping Peng and Zhangang Lin and JingPing Shao},
year = {2022},
doi = {10.1145/3485447.3511953},
url = {https://doi.org/10.1145/3485447.3511953},
researchr = {https://researchr.org/publication/ZhengWLCLLZPLS22},
cites = {0},
citedby = {0},
pages = {246-255},
booktitle = {WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022},
editor = {Frédérique Laforest and Raphaël Troncy and Elena Simperl and Deepak Agarwal and Aristides Gionis and Ivan Herman and Lionel Médini},
publisher = {ACM},
isbn = {978-1-4503-9096-5},
}