The Impact of Perceived Value on User Acceptance of Mobile Commerce

Tao Zhou. The Impact of Perceived Value on User Acceptance of Mobile Commerce. In Fei Yu, Qi Luo, Yongjun Chen, Zhigang Chen, editors, Proceedings of The International Symposium on Electronic Commerce and Security, ISECS 2008, August 3-5, 2008, Guangzhou, China. pages 237-240, IEEE Computer Society, 2008. [doi]

Abstract

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