Influence of online store belief and product category on impulse buying: An empirical investigation on consumer perceptions

Qiong Zhou, Xi Chen, Yi-Wen Chen. Influence of online store belief and product category on impulse buying: An empirical investigation on consumer perceptions. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 1453-1456, IEEE, 2014. [doi]

Abstract

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