Cost-efficient viral marketing in online social networks

Jingya Zhou, Jianxi Fan, Jin Wang 0009, Xi Wang 0006, Lingzhi Li. Cost-efficient viral marketing in online social networks. World Wide Web, 22(6):2355-2378, 2019. [doi]

Authors

Jingya Zhou

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Jianxi Fan

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Jin Wang 0009

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Xi Wang 0006

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Lingzhi Li

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