Cost-efficient viral marketing in online social networks

Jingya Zhou, Jianxi Fan, Jin Wang 0009, Xi Wang 0006, Lingzhi Li. Cost-efficient viral marketing in online social networks. World Wide Web, 22(6):2355-2378, 2019. [doi]

@article{ZhouFWWL19,
  title = {Cost-efficient viral marketing in online social networks},
  author = {Jingya Zhou and Jianxi Fan and Jin Wang 0009 and Xi Wang 0006 and Lingzhi Li},
  year = {2019},
  doi = {10.1007/s11280-018-0651-5},
  url = {https://doi.org/10.1007/s11280-018-0651-5},
  researchr = {https://researchr.org/publication/ZhouFWWL19},
  cites = {0},
  citedby = {0},
  journal = {World Wide Web},
  volume = {22},
  number = {6},
  pages = {2355-2378},
}