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Toward a theory of perceived benefits, affective commitment, and continuance intention in social virtual worlds: cultural values (indulgence and individualism) matter

Zhongyun Zhou, Xiaoling Jin, Yulin Fang, Douglas R. Vogel. Toward a theory of perceived benefits, affective commitment, and continuance intention in social virtual worlds: cultural values (indulgence and individualism) matter. EJIS, 24(3):247-261, 2015. [doi]

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