Prospect-Theoretic Modeling of Customer Affective-Cognitive Decisions Under Uncertainty for User Experience Design

Feng Zhou, Yangjian Ji, Roger J. Jiao. Prospect-Theoretic Modeling of Customer Affective-Cognitive Decisions Under Uncertainty for User Experience Design. IEEE T. Human-Machine Systems, 44(4):468-483, 2014. [doi]

Abstract

Abstract is missing.