Characteristics Description of Potential User Segments on the E-Commerce Website oriented to Precision Marketing

Tianyu Zhou, Li Li. Characteristics Description of Potential User Segments on the E-Commerce Website oriented to Precision Marketing. In The 16th Wuhan International Conference on E-Business, WHICEB 2017, Wuhan, China, May 26-28, 2017. pages 36, Association for Information Systems, 2017. [doi]

Abstract

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