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Impact of Live Streamer Characteristics and Customer Response on Live-streaming Performance: Empirical Evidence from e-Commerce Platform

Xiaohui Zhou, Xin Tian. Impact of Live Streamer Characteristics and Customer Response on Live-streaming Performance: Empirical Evidence from e-Commerce Platform. In Yong Shi 0001, Jianping Li 0001, Gang Kou, Daniel Berg, James M. Tien, editors, Proceedings of the 9th International Conference on Information Technology and Quantitative Management, ITQM 2022, Global Green Digital Economy: Challenges and Development, December 9-11, 2022, Beijing, China. Volume 214 of Procedia Computer Science, pages 1277-1284, Elsevier, 2022. [doi]

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