Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement

Yu-Qian Zhu, Dinna Amelina, David C. Yen. Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement. JECO, 18(1):1-17, 2020. [doi]

Authors

Yu-Qian Zhu

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Dinna Amelina

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David C. Yen

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