Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement

Yu-Qian Zhu, Dinna Amelina, David C. Yen. Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement. JECO, 18(1):1-17, 2020. [doi]

Abstract

Abstract is missing.