How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao, Dimitrios Buhalis, Ziye Shang. How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok. J. of IT & Tourism, 24(3):389-407, 2022. [doi]

Abstract

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