Haiyi Zhu, Bernardo A. Huberman, Yarun Luon. To switch or not to switch: understanding social influence in online choices. In Joseph A. Konstan, Ed H. Chi, Kristina Höök, editors, CHI Conference on Human Factors in Computing Systems, CHI '12, Austin, TX, USA - May 05 - 10, 2012. pages 2257-2266, ACM, 2012. [doi]
Abstract is missing.