Ting Zhu, Jingwen Liu, Yanhong Chen. Assessing Customer-Based Brand Equity of E-Commerce Platform Based on Promotion Benefits. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 13, Association for Information Systems, 2018. [doi]
Abstract is missing.