The Effect of Trust and Perceived Risk on Consumers Online Purchase Intention

Dauw-Song Zhu, Gwendolyn Sneed O Neal, Zui-Chih Lee, Yen-Hsun Chen. The Effect of Trust and Perceived Risk on Consumers Online Purchase Intention. In Proceedings IEEE CSE 09, 12th IEEE International Conference on Computational Science and Engineering, August 29-31, 2009, Vancouver, BC, Canada. pages 771-776, IEEE Computer Society, 2009. [doi]

Abstract

Abstract is missing.