Robert Zimmermann, Andreas Auinger. Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study. In Maria Manuela Cruz-Cunha, Ricardo Martinho, Rui Rijo, Emanuel Peres, Dulce Domingos, Nuno Mateus Coelho, editors, CENTERIS 2020 - International Conference on ENTERprise Information Systems / ProjMAN 2020 - International Conference on Project MANagement / HCist 2020 - International Conference on Health and Social Care Information Systems and Technologies 2020, Vilamoura, Portugal. Volume 181 of Procedia Computer Science, pages 157-165, Elsevier, 2020. [doi]
@inproceedings{ZimmermannA20-0,
title = {Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study},
author = {Robert Zimmermann and Andreas Auinger},
year = {2020},
doi = {10.1016/j.procs.2021.01.116},
url = {https://doi.org/10.1016/j.procs.2021.01.116},
researchr = {https://researchr.org/publication/ZimmermannA20-0},
cites = {0},
citedby = {0},
pages = {157-165},
booktitle = {CENTERIS 2020 - International Conference on ENTERprise Information Systems / ProjMAN 2020 - International Conference on Project MANagement / HCist 2020 - International Conference on Health and Social Care Information Systems and Technologies 2020, Vilamoura, Portugal},
editor = {Maria Manuela Cruz-Cunha and Ricardo Martinho and Rui Rijo and Emanuel Peres and Dulce Domingos and Nuno Mateus Coelho},
volume = {181},
series = {Procedia Computer Science},
publisher = {Elsevier},
}