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Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

Robert Zimmermann, Andreas Auinger. Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study. In Maria Manuela Cruz-Cunha, Ricardo Martinho, Rui Rijo, Emanuel Peres, Dulce Domingos, Nuno Mateus Coelho, editors, CENTERIS 2020 - International Conference on ENTERprise Information Systems / ProjMAN 2020 - International Conference on Project MANagement / HCist 2020 - International Conference on Health and Social Care Information Systems and Technologies 2020, Vilamoura, Portugal. Volume 181 of Procedia Computer Science, pages 157-165, Elsevier, 2020. [doi]

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