Robert A. Zinko, Angela Patrick, Christopher P. Furner, Shalanda Gaines, Mi Dya Kim, Matthew Negri, Elsy Orellana, Shelby Torres, Carmen Villarreal. Responding to Negative Electronic Word of Mouth to Improve Purchase Intention. JTAER, 16(6):1945-1959, 2021. [doi]
Abstract is missing.