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Customer Integration in New Product Development - a literature Review Concerning the Appropriateness of Different Customer Integration Methods to attain Customer Knowledge

Shkodran Zogaj, Ulrich Bretschneider. Customer Integration in New Product Development - a literature Review Concerning the Appropriateness of Different Customer Integration Methods to attain Customer Knowledge. In 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012. pages 208, 2012. [doi]

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