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Deconstructing gamification: evaluating the effectiveness of continuous measurement, virtual rewards, and social comparison for promoting physical activity

Oren Zuckerman, Ayelet Gal-Oz. Deconstructing gamification: evaluating the effectiveness of continuous measurement, virtual rewards, and social comparison for promoting physical activity. Personal and Ubiquitous Computing, 18(7):1705-1719, 2014. [doi]

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Oren Zuckerman

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Ayelet Gal-Oz

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