Context-Aware Marketing Attribution Based on Survival Analysis - researchr publication authors

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Kilian Züllig, Stefan Napirata, Steffen Zimmermann. Context-Aware Marketing Attribution Based on Survival Analysis. In Digital Responsibility: Social, Ethical, Ecological Implications of IS, 18. Internationale Tagung Wirtschaftsinformatik (WI 2023), September 18-21, 2023, Paderborn, Germany. pages 26, AISeL, 2023. [doi]

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