Kilian Züllig, Stefan Napirata, Steffen Zimmermann. Context-Aware Marketing Attribution Based on Survival Analysis. In Digital Responsibility: Social, Ethical, Ecological Implications of IS, 18. Internationale Tagung Wirtschaftsinformatik (WI 2023), September 18-21, 2023, Paderborn, Germany. pages 26, AISeL, 2023. [doi]
@inproceedings{ZulligNZ23,
title = {Context-Aware Marketing Attribution Based on Survival Analysis},
author = {Kilian Züllig and Stefan Napirata and Steffen Zimmermann},
year = {2023},
url = {https://aisel.aisnet.org/wi2023/26},
researchr = {https://researchr.org/publication/ZulligNZ23},
cites = {0},
citedby = {0},
pages = {26},
booktitle = {Digital Responsibility: Social, Ethical, Ecological Implications of IS, 18. Internationale Tagung Wirtschaftsinformatik (WI 2023), September 18-21, 2023, Paderborn, Germany},
publisher = {AISeL},
}