Steven M. Shugan - researchr alias

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Viewing Publication 1 - 14 from 14

2018

Explaining Bundle-Framing Effects with Signaling TheoryJihwan Moon, Steven M. Shugan. mktsci, 37(4):668-681, 2018. [doi]

2017

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-EndSteven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar. mktsci, 36(1):124-139, 2017. [doi]

2014

A Theory for Market Growth or DeclineSteven M. Shugan, Debanjan Mitra. mktsci, 33(1):47-65, 2014. [doi]

2010

Statement from the Editor Regarding New Perspectives on Customer Death Using a Generalization of the Pareto/NBD Model Steven M. Shugan. mktsci, 29(6):1165, 2010. [doi]

2009

Rejoinder - Think Theory Testing, Not RealismSteven M. Shugan. mktsci, 28(5):1001, 2009. [doi]

Commentary - Relevancy Is Robust Prediction, Not Alleged RealismSteven M. Shugan. mktsci, 28(5):991-998, 2009. [doi]

Metrics - When and Why Nonaveraging Statistics WorkSteven M. Shugan, Debanjan Mitra. mansci, 55(1):4-15, 2009. [doi]

2008

Commentary - Defensive Marketing StrategiesJohn R. Hauser, Steven M. Shugan. mktsci, 27(1):85-87, 2008. [doi]

Defensive Marketing StrategiesJohn R. Hauser, Steven M. Shugan. mktsci, 27(1):88-110, 2008. [doi]

Commentary - Managing Channel ProfitsAbel P. Jeuland, Steven M. Shugan. mktsci, 27(1):49-51, 2008. [doi]

Managing Channel ProfitsAbel P. Jeuland, Steven M. Shugan. mktsci, 27(1):52-69, 2008. [doi]

Editorial - Database SubmissionsSteven M. Shugan, Eric T. Bradlow. mktsci, 27(1):7-8, 2008. [doi]

Editorial - Introduction to the Special Classics IssueSteven M. Shugan. mktsci, 27(1):9-11, 2008. [doi]

1980

Intensity Measures of Consumer PreferenceJohn R. Hauser, Steven M. Shugan. ior, 28(2):278-320, 1980. [doi]

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