Elie Ofek - researchr alias

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Viewing Publication 1 - 14 from 14

2022

I Don't "Recall": The Decision to Delay Innovation Launch to Avoid Costly Product FailureByungyeon Kim, Oded Koenigsberg, Elie Ofek. mansci, 68(12):8889-8908, December 2022. [doi]

2021

Ratings, Reviews, and the Marketing of New ProductsItay P. Fainmesser, Dominique Olié Lauga, Elie Ofek. mansci, 67(11):7023-7045, 2021. [doi]

2019

When and How to Diversify - A Multicategory Utility Model for Personalized Content RecommendationYicheng Song, Nachiketa Sahoo, Elie Ofek. mansci, 65(8):3737-3757, 2019. [doi]

2018

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them EngagedClarence Lee, Elie Ofek, Thomas J. Steenburgh. mansci, 64(6):2473-2495, 2018. [doi]

2017

Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing StrategyPavel Kireyev, Vineet Kumar, Elie Ofek. mktsci, 36(6):908-930, 2017. [doi]

2013

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market UncertaintyElie Ofek, Özge Turut. mktsci, 32(2):342-355, 2013. [doi]

Complementary Goods: Creating, Capturing, and Competing for ValueTaylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky. mktsci, 32(4):554-569, 2013. [doi]

2011

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality CostsDominique Olié Lauga, Elie Ofek. mktsci, 30(5):903-923, 2011. [doi]

Bricks and Clicks : The Impact of Product Returns on the Strategies of Multichannel RetailersElie Ofek, Zsolt Katona, Miklos Sarvary. mktsci, 30(1):42-60, 2011. [doi]

2009

Content vs. Advertising: The Impact of Competition on Media Firm StrategyDavid Godes, Elie Ofek, Miklos Sarvary. mktsci, 28(1):20-35, 2009. [doi]

Market Research and Innovation Strategy in a DuopolyDominique OliÃ© Lauga, Elie Ofek. mktsci, 28(2):373-396, 2009. [doi]

2007

The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation ModelElie Ofek, Muhamet Yildiz, Ernan Haruvy. mansci, 53(8):1217-1233, 2007. [doi]

2004

Manufacturer Benefits from Information Integration with Retail CustomersSusan Cohen Kulp, Hau L. Lee, Elie Ofek. mansci, 50(4):431-444, 2004. [doi]

2001

Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge ManagementElie Ofek, Miklos Sarvary. mansci, 47(11):1441-1456, 2001. [doi]

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