Lakshman Krishnamurthi - researchr alias

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Viewing Publication 1 - 8 from 8

2022

IT Business Value and Competitive Advantage: Integrating a Customer-Based ViewChristof Gellweiler, Lakshman Krishnamurthi. ism, 39(4):363-385, 2022. [doi]

2020

Editorial: How Digital Innovators Achieve Customer ValueChristof Gellweiler, Lakshman Krishnamurthi. jtaer, 15(1), 2020. [doi]

2016

How Does Adoption of the Outlet Channel Impact Customers' Spending in the Retail Stores: Conflict or Synergy?Gonca P. Soysal, Lakshman Krishnamurthi. mansci, 62(9):2692-2704, 2016. [doi]

2014

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand PerformanceShyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi. mktsci, 33(2):241-258, 2014. [doi]

2012

Demand Dynamics in the Seasonal Goods Industry: An Empirical AnalysisGonca P. Soysal, Lakshman Krishnamurthi. mktsci, 31(2):293-316, 2012. [doi]

Principles of Pricing - An Analytical ApproachRakesh V. Vohra, Lakshman Krishnamurthi. Cambridge University Press, 2012. [doi]

2010

Channel Pass-Through of Trade PromotionsVincent Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, Lakshman Krishnamurthi. mktsci, 29(2):250-267, 2010. [doi]

1998

A hierarchical elimination modeling approach for market structure analysisSehoon Park, Dipak C. Jain, Lakshman Krishnamurthi. eor, 111(2):328-350, 1998. [doi]

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