Umer Zaman - researchr alias

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Viewing Publication 1 - 5 from 5

2023

Configuring optimal contextual performance and task performance in offshore business processing organizationsAthar Hameed, Muddasar Ghani Khwaja, Umer Zaman. bpmj, 29(1):285-307, 2023. [doi]

2021

Examining the Effects of Media-Generated Stereotypes on Receivers' Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and GenderSyed Hassan Raza, Umer Zaman, Moneeba Iftikhar. information, 12(1):35, 2021. [doi]

Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender EgalitarianismSyed Hassan Raza, Umer Zaman. information, 12(2):72, 2021. [doi]

2020

Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing ContextMuddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman. information, 11(10):478, 2020. [doi]

Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman. information, 11(12):545, 2020. [doi]

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