| 5 | -- | 0 | Tom Stafford, Patrick Y. K. Chau, Andrew Schwarz, Clinton R. Lanier. From the editors |
| 6 | -- | 0 | Janice C. Sipior, Diane Lending, Donald L. Amoroso, Conrad Shayo, Susan A. Vowels. From the chair |
| 11 | -- | 16 | Mikko Jäkälä, Samuli Pekkola. From technology engineering to social engineering: 15 years of research on virtual worlds |
| 17 | -- | 25 | David A. Bray, Benn R. Konsynski. Virtual worlds: multi-disciplinary research opportunities |
| 26 | -- | 28 | Iris A. Junglas, Douglas J. Steel. The virtual sandbox |
| 29 | -- | 31 | John Campbell, Gordon Fletcher, Anita Greenhill. Sustainable virtual world ecosystems |
| 32 | -- | 39 | Reina Y. Arakji, Karl Reiner Lang. The virtual cathedral and the virtual bazaar |
| 40 | -- | 44 | Mark A. Fuller, Andrew M. Hardin, Christopher L. Scott. Diffusion of virtual innovation |
| 45 | -- | 55 | Stuart Barnes. Virtual worlds as a medium for advertising |
| 56 | -- | 60 | Lakshmi Goel, Elham Mousavidin. vCRM: virtual customer relationship management |
| 61 | -- | 68 | Surinder S. Kahai, Elizabeth Carroll, Rebecca Jestice. Team collaboration in virtual worlds |
| 69 | -- | 76 | Yue Guo, Stuart Barnes. Why people buy virtual items in virtual worlds with real money |
| 77 | -- | 80 | Tsz-Wai Lui, Gabriele Piccoli, Blake Ives. Marketing strategies in virtual worlds |
| 81 | -- | 85 | John Carey. Expressive communication and social conventions in virtual worlds |
| 86 | -- | 89 | Clyde W. Holsapple, Jiming Wu. User acceptance of virtual worlds: the Hedonic framework |
| 90 | -- | 96 | Iris A. Junglas, Norman A. Johnson, Douglas J. Steel, D. Chon Abraham, Paul Mac Loughlin. Identity formation, learning styles and trust in virtual worlds |
| 97 | -- | 99 | Bridget Marie Blodgett, Heng Xu, Eileen M. Trauth. Lesbian, gay, bisexual and transgender (LGBT) issues in virtual worlds |
| 100 | -- | 103 | Shafiz Affendi Mohd. Yusof, Norhayati Zakaria. Islamic perspective: virtual worlds as a western-centric technology |
| 104 | -- | 105 | Doina Cajvaneanu. Virtual worlds: a political incubator |
| 106 | -- | 109 | Eli M. Noam. The dismal economics of virtual worlds |