| 125 | -- | 150 | Jin Baek Kim. An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM |
| 151 | -- | 175 | Payam Hanafizadeh, Hamid Reza Khedmatgozar. The mediating role of the dimensions of the perceived risk in the effect of customers' awareness on the adoption of Internet banking in Iran |
| 177 | -- | 199 | Ching-Jui Keng, Tze-Hsien Liao, Yu-I Yang. The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement |
| 201 | -- | 224 | Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang. Exploring the disseminating behaviors of eWOM marketing: persuasion in online video |
| 225 | -- | 248 | Theodora Zarmpou, Vaggelis Saprikis, Angelos Markos, Maro Vlachopoulou. Modeling users' acceptance of mobile services |