Journal: Int. J. Electronic Commerce

Volume 17, Issue 1

5 -- 10Vladimir Zwass. Editor's Introduction
11 -- 38Ina Garnefeld, Anja Iseke, Alexander Krebs. Explicit Incentives in Online Communities: Boon or Bane?
39 -- 58Geng Cui, Hon-Kwong Lui, Xiaoning Guo. The Effect of Online Consumer Reviews on New Product Sales
59 -- 82Ohyoon Kwon, Yongjun Sung. Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers
83 -- 118Shi-Ming Huang, Jing-Shiuan Hua, Hartmut Will, Jhen-Wei Wu. Metamodeling to Control and Audit E-Commerce Web Applications
119 -- 137Joowon Lee, Jae-Hyeon Ahn. Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach