| 5 | -- | 6 | Vladimir Zwass. Editor's Introduction |
| 7 | -- | 36 | Christoph Riedl, Ivo Blohm, Jan Marco Leimeister, Helmut Krcmar. The Effect of Rating Scales on Decision Quality and User Attitudes in Online Innovation Communities |
| 37 | -- | 62 | Aihwa Chang, Sara H. Hsieh, Frances Lin. Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving |
| 63 | -- | 86 | Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, Michael Mallin. Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks |
| 87 | -- | 108 | Kil Soo Suh, Izak Benbasat, Eung Kyo Suh. The Impact of Listing Location on Visits, Bids, and Final Prices in Online Auctions: A Field Experiment |
| 109 | -- | 130 | Rozenn Perrigot, Thierry Pénard. Determinants of E-Commerce Strategy in Franchising: A Resource-Based View |