Journal: IJTEM

Volume 7, Issue 1

1 -- 14Henry Wai Leong Ho. International Students' Perceptions of Services and Supports Provided: A Case Study of a Mid-Sized University in the USA
15 -- 25Michael L. Harris, Carolyn Findley Musgrove, Kathryn W. Ernstberger, K. Christopher Cox, Pilsik Choi. Differential Effects of Marketing Messages in Online Advertising for an MBA Program
26 -- 37Josie L. Andrews, Jonathan E. Taylor. Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners
38 -- 51Neeta Baporikar. Imperatives in Leading Institutions of Higher Learning: Focus B-School