External Links

    Journal: IJTEM

    Volume 7, Issue 2

    1 -- 16Chiung-Li Li, Yun-Hui Lin, Yi-Hsuan Chen, Wei-Shuo Lo. Reflexive Tourism Supply Chain Management: Sustainability in Higher Education in the Asia-Pacific Context
    17 -- 23Asma Khatun, Kawther Aldhaln. Effectiveness of WhatsApp: A Social Media Tool for Student's Activities in Saudi Arabia
    24 -- 44Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani. Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector
    45 -- 55Prashant Tukaram Mahajan, Suresh Baliram Golahit. Influence of People Mix in Selecting Institute of Technical Education: A Case Study of North Maharashtra University Region

    Volume 7, Issue 1

    1 -- 14Henry Wai Leong Ho. International Students' Perceptions of Services and Supports Provided: A Case Study of a Mid-Sized University in the USA
    15 -- 25Michael L. Harris, Carolyn Findley Musgrove, Kathryn W. Ernstberger, K. Christopher Cox, Pilsik Choi. Differential Effects of Marketing Messages in Online Advertising for an MBA Program
    26 -- 37Josie L. Andrews, Jonathan E. Taylor. Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners
    38 -- 51Neeta Baporikar. Imperatives in Leading Institutions of Higher Learning: Focus B-School
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