Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector

Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani. Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. IJTEM, 7(2):24-44, 2017. [doi]

Abstract

Abstract is missing.