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Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector

Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani. Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. IJTEM, 7(2):24-44, 2017. [doi]

Authors

Muneeza Shoaib

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Vijaya Kumar

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Neelofer Mashood

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Hameedah Sayani

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