Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani. Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. IJTEM, 7(2):24-44, 2017. [doi]
@article{ShoaibKMS17,
title = {Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector},
author = {Muneeza Shoaib and Vijaya Kumar and Neelofer Mashood and Hameedah Sayani},
year = {2017},
doi = {10.4018/IJTEM.2017070103},
url = {https://doi.org/10.4018/IJTEM.2017070103},
researchr = {https://researchr.org/publication/ShoaibKMS17},
cites = {0},
citedby = {0},
journal = {IJTEM},
volume = {7},
number = {2},
pages = {24-44},
}