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Journal: JECO
Home
Index
Info
Volume
Volume
18
, Issue
4
1
--
29
Prashant Raman
.
Online Shopping Characteristics and Their Influence on Female Buying Behavior: An Extension of the Theory of Planned Behavior
30
--
50
Tekin Kose
,
Sebnem Arslan
.
Turkish Consumer Participation in E-Commerce
51
--
72
Joshua Fogel
,
Rivka Herzog
.
Direct-to-Consumer Prescription Medication Advertisements and Use of Different Types of Media
73
--
92
Tathagata Ghosh
.
How to Make Effective Product Review Videos: The Influence of Depth, Frame, and Disposition on Consumers
93
--
116
Ying-Kai Liao
,
Giang Nu To Truong
,
Phuong Minh Binh Nguyen
.
Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences
Volume
18
, Issue
3
1
--
20
Farrah Zeba
,
Musarrat Shaheen
,
Raveesh Krishnankutty
.
Hedonic and Utilitarian Values Behind Engagement of Online Consumers
21
--
37
Pankaj Kumar Mohanty
,
Dipanjan Kumar Dey
.
Consumer-Brand Engagement With E-Commerce Market Place Brands
38
--
52
Jatin Pandey
,
Shrihari S. Sohani
.
Engaging Stakeholders of Crowdsourced Work: Case of Cab Aggregators of India
53
--
73
Rohit Yadav
,
Tripti Mahara
.
Exploring the Role of E-Servicescape Dimensions on Customer Online Shopping: A Stimulus-Organism-Response Paradigm
74
--
94
Tavleen Kaur
,
Ritesh Kumar Dubey
.
Employee Review Websites as Source of Recruitment Communication: The Role of Source Credibility, Realistic Information, and Specific Information
95
--
116
Mazen El-Masri
.
The Moderating Effect of Individual Differences on the Acceptance and Use of Internet Banking: A Developing Country Perspective
Volume
18
, Issue
2
1
--
16
Aastha Behl
,
Pratima Sheorey
,
Abhinav Pal
,
Ajith Kumar Vadakki Veetil
,
Seema R. Singh
.
Gamification in E- Commerce: A Comprehensive Review of Literature
17
--
35
Shampy Kamboj
,
Shruti Rana
,
Vinayak A. Drave
.
Factors Driving Consumer Engagement and Intentions with Gamification of Mobile Apps
36
--
48
Jayanth Jacob
,
Murugan Pattusamy
.
Examining the Inter-relationships of UTAUT Constructs in Mobile Internet Use in India and Germany
49
--
63
Abhisek Dutta
.
Impact of Electronic Servicescape of Online Gaming on Customer Engagement
64
--
79
Anitha Acharya
,
Manish Gupta
.
Do Skills and Challenge Affect Perceived Learning? Mediating Role of Engagement
Volume
18
, Issue
1
1
--
17
Yu-Qian Zhu
,
Dinna Amelina
,
David C. Yen
.
Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement
18
--
35
Ying-Kai Liao
,
Candice Chang
,
Giang Nu To Truong
.
Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective
36
--
58
Pratim Datta
,
Geoffrey Hill
.
Antecedent Effects of Info Content on User Attitudes Toward Radical Technology-Brand-Extension: Info Content on User Attitudes of Brand Extensions
59
--
88
Shekhar Shukla
,
B. K. Mohanty
,
Ashwani Kumar
.
Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success
89
--
114
Vishal Soodan
,
Avinash Rana
.
Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings