153 | -- | 172 | Eunjin Kim, Byungtae Lee. Strategic Use of Analytical CRM in a Market with Network Effects and Switching Costs: Terminating Unprofitable Customer Relationships |
173 | -- | 195 | Boris Jukic, David A. Kravitz, Nenad Jukic, Amanuel Tekleab, Laurie Meamber, Anthony Dashnaw. Multilevel Information Presentation Strategy and Customer Reaction: An Empirical Investigation in an Online Setting |
196 | -- | 213 | Kiku Jones, Lori N. K. Leonard, Cynthia K. Riemenschneider. Trust Influencers on the Web |
214 | -- | 236 | Lei Chi, Wai Kin Chan, Gim Seow, Kinsun Tam. Transplanting Social Capital to the Online World: Insights from Two Experimental Studies |