Consumers' Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva. Consumers' Need for Uniqueness and the Influence of Persuasive Strategies in E-commerce. In Jaap Ham, Evangelos Karapanos, Plinio P. Morita, Catherine M. Burns, editors, Persuasive Technology - 13th International Conference, PERSUASIVE 2018, Waterloo, ON, Canada, April 18-19, 2018, Proceedings. Volume 10809 of Lecture Notes in Computer Science, pages 279-284, Springer, 2018. [doi]

Abstract

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