Ifeoma Adaji, Julita Vassileva. Tailoring Persuasive Strategies in E-Commerce. In Rita Orji, Michaela Reisinger, Marc Busch, Arie Dijkstra, Maurits Kaptein, Elke E. Mattheiss, editors, Proceedings of the Second International Workshop on Personalization in Persuasive Technology co-located with the 12th International Conference on Persuasive Technology, PPT@PERSUASIVE 2017, Amsterdam, The Netherlands, April 4, 2017. Volume 1833 of CEUR Workshop Proceedings, pages 57-63, CEUR-WS.org, 2017. [doi]
Abstract is missing.