The following publications are possibly variants of this publication:
- Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase BehaviorPrerna Manik, Anshu Gupta, P. C. Jha. igtr, 17(2), 2015. [doi]
- Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion modelsP. C. Jha, Remica Aggarwal, Anshu Gupta, P. K. Kapur. ijaom, 3(3/4):257-270, 2011. [doi]
- Optimal Promotional Effort Control Policy for Segment Specific New Product GrowthPrerna Manik, Kuldeep Chaudhary, Yogender Singh, P. C. Jha. bic-ta 2013: 347-358 [doi]
- Promotional Allocation Problem for a Multi Generational Product in Segmented MarketP. C. Jha, Anshu Gupta, Yogender Singh. socpros 2012: 957-970 [doi]
- Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-period Promotion Strategies in a Planning Horizon Incorporating Repeat PurchasePrerna Manik, Anshu Gupta, P. C. Jha. socpros 2012: 979-991 [doi]