Charu C. Aggarwal, Joel L. Wolf, Philip S. Yu. A Framework for the Optimizing of WWW Advertising. In Winfried Lamersdorf, Michael Merz, editors, Trends in Distributed Systems for Electronic Commerce, International IFIP/GI Working Conference, TREC 98, Hamburg, Germany, June 3-5, 1998, Proceedings. Volume 1402 of Lecture Notes in Computer Science, pages 1-10, Springer, 1998. [doi]
Abstract is missing.