Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants

Kusum L. Ailawadi, Bari A. Harlam. Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. Marketing Science, 28(4):782-791, 2009. [doi]

Authors

Kusum L. Ailawadi

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Bari A. Harlam

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