Kusum L. Ailawadi, Bari A. Harlam. Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants. Marketing Science, 28(4):782-791, 2009. [doi]
@article{AilawadiH09,
title = {Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants},
author = {Kusum L. Ailawadi and Bari A. Harlam},
year = {2009},
doi = {10.1287/mksc.1080.0447},
url = {https://doi.org/10.1287/mksc.1080.0447},
researchr = {https://researchr.org/publication/AilawadiH09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {4},
pages = {782-791},
}