A study of factors influencing intention to purchase local community product on E-Commerce website: The case of One Tambon One Product (OTOP) in Thailand

Krittika Akasarakul, Nagul Cooharojananone, Rajalida Lipikorn. A study of factors influencing intention to purchase local community product on E-Commerce website: The case of One Tambon One Product (OTOP) in Thailand. In Teruhisa Hochin, Hiroaki Hirata, Nomiya Hiroki, editors, 18th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing, SNPD 2017, Kanazawa, Japan, June 26-28, 2017. pages 213-218, IEEE Computer Society, 2017. [doi]

Abstract

Abstract is missing.