Assessing the influence of social media functionalities on consumer brand equity - researchr publication authors

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Mosunmola Akinbode, Oladele Kehinde, Agboola Mayowa. Assessing the influence of social media functionalities on consumer brand equity. In Kuan-Chou Chen, Wenbing Zhao 0001, Yongsheng Ma, editors, Proceedings of the 9th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2018, San Diego, CA, USA, January 11-13, 2018. pages 48-54, ACM, 2018. [doi]

This author has not been identified. Look up 'Mosunmola Akinbode' in GoogleThis author has not been identified. Look up 'Oladele Kehinde' in GoogleThis author has not been identified. Look up 'Agboola Mayowa' in Google

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